Social media, especially influencer content has a significant impact on buying decisions. The evolution of social media marketing (SMM) from a stand-alone tool to a multipronged source of marketing demands businesses incorporate a strong SMM strategy to reach their target audience.
If you are new to SMM and want to know how you can use social media platforms as a marketing medium, then this blog is for you. In this blog, you will learn what social media marketing means, how it works, and its pros and cons.
What is social media marketing?
Social media and digital marketing, also known as e-marketing, refers to the use of social media platforms to create content, raise brand awareness, engage your audience, generate sales, increase conversions, and drive traffic to your website.
Social media marketing offers brands and businesses a platform to reach new customers and engage with their existing customers. Moreover, it helps them to communicate their mission and vision to the audience.
How does social media marketing work?
Social media platforms have made it easy for brands to connect to their audience at a closer level, know their needs and provide them with what they want. Digital & social media marketing follows the principle of social media optimization, which involves creating and tailoring content for different platforms.
These social platforms provide businesses with a broad range of tools to promote their content and let their audience engage with it. Most platforms also have in-built data analytic tools to help them track their engagement rate and online success.
Pros of social media marketing
Reach a larger audience
A majority of your customer base uses social media platforms which gives your business access to a large audience who can choose to follow your business’s online profiles.
However, unlike in traditional media, there is no predetermined audience on social media. It does not limit your access to certain demographic regarding age, gender, or social status. This means you can reach people who may be interested in your product or services but are unaware that they exist.
Connect directly with your audience
Social media allows brands to connect directly with their audience. It gives them a better understanding of how the audience perceives their brand thus, enabling them to re-strategize their marketing efforts.
Build brand loyalty
The greater the connection and interaction between your customers and your business, the more comfortable they become with your brand. Providing quality content, consistent updates, and exceptional customer service may help customers develop an emotional connection to your brand. This ultimately results in brand loyalty.
Cons of social media marketing
1. Time-consuming practice
Publishing content on social media is free, but the creation of content requires a lot of time, money, and effort. However, setting specific times to create content, review comments and feedback, or use a scheduling program to post content can help save time.
2. Lengthy result manifestation
Social media may help brands connect with their audience quickly but it might not manifest consistent or instant results during the early stages. It requires you to keep engaging with relevant and up-to-the-mark content for a long time before you start getting a return on your investment.
In conclusion, social media has rapidly grown from a sole platform to an excellent marketing tool. It offers more benefits with few cons that can be managed. Therefore, businesses must use social media platforms to attract a larger audience.
However, it is not as simple as it may sound. Therefore, hiring a social media marketing agency to handle your business’s social media platforms is a great idea.
A well-reputed and experienced digital marketing agency can help you create relevant and engaging content, update your social media profiles regularly, and create ads that can convert and generate sales.