Search engine optimization (SEO) is the process of improving the visibility of your website in search engines. It’s also known as “search engine marketing.” The goal of SEO is to improve the number of visitors who come to your site and stay on it, as well as how long they stay there. When someone searches for an item online, they often find what they are looking for by following a link from one site to another. If those sites aren’t optimized, then people will have a harder time finding what they’re looking for—and may even give up completely!

You Can’t See the Customers Without Search

Search is the only way to get customers to your website.

If you want people to find your business, then it’s important that you put some effort into optimizing search results for them. If people aren’t able to find what they’re looking for on Google or another search engine, chances are they won’t buy from you!

Search engines like Google let users type in a query (like “what do I need in an alarm clock?”), and then return a list of websites that may have content related to their question based on the keywords used by those sites’ owners (who have paid monthly fees). When someone searches for something online like “how much does an alarm clock cost,” they’ll see pages appear with links back toward its manufacturer if there’s any related information available online; this happens because these companies are paying Google every time someone clicks through their ads displayed next-to-the results after typing out their query into Google Chrome browser’s toolbar window bar at top left corner here:

There Are More than Two Billion Searches Per Day

Search is the primary way people find information on the internet. It’s used by everyone, young and old, rich and poor. It’s also a huge business for Google: in 2016 over 2 billion searches were performed each day!

You Must Rank First and Fast

You must be first in results pages.

The best way to do this is with relevant, accurate content that’s fast and engaging.

Your goal is to get your business name out there so people can find you—and if they can’t find you, they won’t buy from you.

You Can’t Hear Customers Without Search

You can’t hear customers without search.

Search is the only way to learn about your customers, get feedback from them, understand their needs and find new ideas. If you’re not using search in your marketing efforts then you’re missing out on a lot of information that could be very valuable to your business!

50% of All Searches Are Voice Searches

Voice search is more efficient than typing, and it’s becoming more popular by the day. In fact, there are over 1 billion voice searches conducted each month in the U.S., which means that if you want to find out what people are searching for on Google, voice search could be your best bet.

Voice search is natural because it mimics how we speak our language (and we’re all aware that there are some differences between how we say things). As a result of this naturalness factor alone—and perhaps also due to its accessibility for those with disabilities—voice searches have grown at an exponential rate over recent years.

Google is the Only Major Engine Used by Most People

You may not realize it, but Google is the only major engine used by most people.

Other search engines are used by niche audiences and don’t have a large market share. The only way you can get your website ranked high in Google is if it matches their algorithm exactly or has great content that people want to read.

80% of Searches are Local

  • 80% of searches are local.
  • Local search results are more likely to convert than those from the national or worldwide marketplaces.
  • A local searcher is more likely to be repeat customer, new buyer, or first-time buyer than a national or global searcher.

Mobile and Voice Search is Growing Rapidly

As you can see from the chart above, mobile search is growing faster than desktop search. And voice search is even more rapid—it’s expected to be a $40 billion industry by 2024. This means that there are millions of people using their mobile devices while they’re driving in cars or walking down city streets looking for information about restaurants, hotels and other places they want to visit.

Voice assistants like Google Assistant make it easy for users with these devices (and smartphones) who don’t know how search engines work yet—to get answers without having any idea what keywords they should use!

SEO is important to be able to get customers.

SEO is important to get customers.

Search engine optimization (SEO) is a long-term strategy that helps you find your customers on the internet and connect with them, even if they’ve never heard of your business or service.

It’s important to know how search engines work, because that’s what SEO is all about: getting onto their first page when someone searches for something related to what you do in order to increase exposure and drive traffic back through website pages so that people can find more relevant information there instead of just clicking through blindly into random websites where they might be taken advantage of by unscrupulous advertisers looking for ways around FTC regulations by spamming innocent visitors with unwanted ads like popups over videos playing on websites owned by legit businesses trying hard not get fined big time$$$.


Search is a critical part of the marketing mix, and it’s becoming more important all the time. With more people searching online and more companies turning to SEO as a way to increase traffic to their site, it’s essential that you know how search engines work so that you can be sure your business has the best chance of getting seen.

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