• focus group research

The Role of Focus Group Research in Shaping Brand Strategy

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  Alan Thicke / 3 hours
• 0
• 5 min read

In today’s competitive market, focus group research plays a pivotal role in helping brands develop effective strategies. It is one of the most valuable tools businesses can use to gain insights directly from consumers, enabling them to make informed decisions. This type of qualitative research provides a deeper understanding of consumer behavior, preferences, and attitudes, […]