20 YEARS OF SEO: A BRIEF HISTORY OF SEARCH ENGINE OPTIMIZATION
SEO is an ever changing field. It’s important to know the history of search engine optimization so you can understand how it has changed over the years.
WHAT IS SEO?
SEO is the process of optimizing the content, technical, and social media aspects of a website to help it rank higher in search engines.
It can take months or years to achieve optimal results; however, it’s an ongoing process that requires constant monitoring and updating.
HOW SEO HAS CHANGED OVER THE YEARS?
SEO has changed over the years, from a simple practice of optimizing content and keywords to a more complex field. Back in its early days, SEO was about optimizing content and keywords. Today, however, it’s become more about user experience and less about simple keyword optimization—which means that your website needs to be designed with users in mind if you want your business’ reputation to thrive.
SEO IN THE BEGINNING
In the early days of search engine optimization (SEO), it was much more simple. You would get links, and if you had good content, then people would find your site through organic search. In this way, SEO was about getting links from other sites that were relevant to what your site was about.
The focus on link building meant that spamming websites with low-quality content became a common practice for many SEOs who wanted their sites to rank higher in Google’s search results pages—a practice known as keyword stuffing or keyword spamming. This type of activity resulted in penalties being imposed on these companies’ websites by Google; however, as long as they continued to gain traffic from their website(s) they could continue doing whatever they wanted online without being penalized by any authorities or organizations running these websites themselves!
WEB 2.0, SEO AND MORE RANKINGS
Web 2.0 was a big change in how people interacted with the internet. It meant that people were more engaged and had more control over their experiences on the web, so they wanted to share content online that reflected this new way of interacting with information.
Google started using signals from social media sites like Facebook and Twitter to rank pages when it was released in 2004, but it wasn’t until 2009 that Google officially announced its intention to use social signals as part of their ranking algorithm for organic search results (i.e., without relying solely on backlinks).
SMO AND SEO
SMO is a way to market your business on social media platforms. It’s all about getting people to engage with your brand, whether it be through sharing or commenting on shared posts. But SMO has its limits: if you’re only posting organic content that doesn’t focus on keywords or even call-to-action (CTA), there’s no way for search engines to know how much traffic it’s generating for you.
Now let’s talk about SEO: this is the act of getting websites ranked by search engines so they can appear at the top of their respective results pages when users enter certain keywords into their browsers’ address bars.
SEO is an ever changing field and it is important to know the history to understand how it has changed over the years.
SEO is an ever-changing field, and it’s important to know the history behind search engine optimization.
The beginning of SEO was when webmasters began using meta tags on their sites in order to help search engines find them. This led to the development of what we now know as SMO (search engine optimization), which stands for “search engine optimization” or “site map optimized” depending on what you’re using it for. It helps search engines understand how your website works so that they can better rank pages within those websites in their results pages.
SEO has changed drastically over the last two decades. We’re not just talking about big moves like Google Panda, Penguin and Hummingbird updates, but more subtle changes that impact small businesses and companies that don’t have the resources to hire specialists to manage their rankings. As this trend continues, there are some things for you as a business owner or developer to keep in mind when optimizing your site so that it stays relevant in today’s online environment.