July 27, 2024
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Raising the Bar for Hygiene: The Surge of Away-From-Home Tissue in India

India has recently shown tremendous improvement in its hygiene and sanitation situation despite its limited access in the past few decades. Though the Indian culture followed its own set of hygiene rules, from leaving your slipper out while entering your home, unlike some western norms, to having any visitor or guest wash their legs before entering, the country has uniformly maintained the hygiene inside their homes while ignoring the outdoors.

Yet, somehow it’s been a commonly accepted norm that you are bound to get dirty outdoors and can clean yourself before entering your home. Thankfully, with multi-dimensional improvement, we have integrated and implemented steps to maintaining hygiene and freshness indoors and outdoors, like carrying Away-From-Home Tissues with you for any emergency and seeking one at hotels, shops even local roadside food vendors for a pair of tissue papers.

The devastating second wave of Covid-19 faced by India has also raised awareness and led to people adopting numerous day-to-day habits to maintain hygiene, from carrying sanitizers everywhere to wearing masks when sick, are a few of them. A study titled “India Away-From-Home Tissue and Hygiene Market: Forecast (2023-2028)” by Markntel Advisors also states that several away-from-home (AFH) tissue products are now in high demand in public spaces & commercial facilities owing to growing concerns over contagious diseases.

India Away-From-Home Tissue and Hygiene Market

Affordable Options Facilitate Hygiene Habits

India is evolving and improving its own standard of living with rising disposable income and access to required information, raising further awareness and related factors. For instance, toilet tissue rolls are a common site in India, unlike a few decades ago. However, the west is also infiltrating jets into their toilet following the Asian, especially Indian, norm of washing instead of wiping after using the bathroom. Thus, presently, the country is exchanging habits, norms, and products towards an improved future.

Similarly, with the adoption of east Asian skincare routines, like from japan and south Korea, the adoption of tissues and cotton patches has also been infiltrating Indian skin care practices. This has become possible with rising disposable income and the insurgence of affordable options. Now you can find not only kitchen tissues or other indoor tissues but also Away from home tissues in different price ranges in the local grocery stores. There are also multiple ways you can use a tissue. This allows the implementation of various hygiene habits into going out and staying indoors.

Different Uses of Away-From-Home Tissues

As you might have gotten used to carrying tissue along with your handkerchief. And since sometimes tissues are more hygienic and cleaner than handkerchiefs, here are a few ways you can utilize away-from-home tissues:

  • To wrap small products like pins, earrings, etc.
  • Tuck the folded napkin on the toe of your shoe or above the heel, and protect your leg from scratches and wounds.
  • Dust off and clean surfaces before touching them.
  • Sanitizers can kill the germs on your hand but cannot remove grease, oil, or leftover food after eating or drying your hands. Tissues come a long way in keeping your hands clean.
  • If you don’t want to touch something directly, tissue paper protects you! You can use it as a glove to pick things you don’t desire to touch.

Though Away-from-Home tissues have different uses, they primarily protect and improve our hygiene. Adding to their multipurpose uses, it definitely deserves a place in your wallet or purse.

What to Choose Between Saving Water and Saving Paper?

Adopting tissue paper in daily life has been very beneficial, especially for households and people who primarily use clothes and spend time and energy cleaning clothes. However, if you focus on going paperless and avoiding the overuse of tissues, sometimes, you might still need tissues, as clothes also require lots of water for regular washing. Therefore, you can opt for recycled away-from-home tissue brands and alternatives to solve this moral dilemma. This way, you also save water, which is precious in India, and by using recycled paper napkins, you use reused products, a win-win!

Summing Up

It is pretty noticeable that indoor tissues like kitchen rolls have been used more in India than Away-From-Home tissues. However, AWH tissues have significantly raised the hygiene standards and made their way into our bags, purses, and the glove compartment of our cars. You may not notice its existence around you while simultaneously using it. Yet, it might have protected you from getting your hands dirty and has collectively increased the hygiene standards around us.

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